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Instagram's 90-Minute Videos and What Creators Should Do Now

Instagram's 90-Minute Videos and What Creators Should Do Now
Instagram 90-Minute Videos Instagram Long Videos Instagram Creators Long-Form Video Reels Video Marketing Vidatia
Cyril Gupta October 30, 2026

Instagram is testing long horizontal videos up to 90 minutes. Here is what we know so far, what it means for creators and brands, and how to get ready before it rolls out.

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